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April 05, 2010

Why Do People Drink Iced Coffee?
Posted by Shadi Hamid

Matt Yglesias writes:

The weather’s turned warm, which means it’s time for caffeine addicts to switch from hot coffee to iced.

This sentence, to my surprise, elicited a strong reaction. I've never quite understood what the weather has to do with whether you order hot or iced coffee. After all, the vast majority of people are drinking coffee inside a coffee shop where it's presumably not hot. Now, I suppose it's possible that people form their preference for ordering iced coffee before they get to Starbucks when they're outside (and hot), but I think this fundamentally misunderstands the process of preference formation that coffee drinkers go through. 

Matt's post also provides a convenient pretext to link to my previously long forgotten 'ode to Starbucks,' which also set forth a series of hypotheses about "Starbucks peace theory," provoking, in the process, a baffled response from Dan Drezner.

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