Brand America Posted by Adam Blickstein

The Economist has an extremely interesting online debate series, and this week pits the Carnegie Endowment's Mark Medish against Dr. Kishore Mahbubani, a Dean at the National University of Singapore over the issue of whether Brand America will regain its shine. 

It's of course easy to dismiss the current economic crisis and the failures of the past 8 years as a sign of America's decline, and yes, a lessening of the brand which has been successfully marketed over the past two centuries. But, as Mark Medish says in his opening remarks, America's brand is change. One of the more prominent citations of the end of America's dominance is the departure over the past decade from our core values, decline of our moral obligations, and indeed disconnect from the constitutional lifeblood that built this nation. But citing this period as holistic neglects the fact that this is nothing historically unique.

Throughout American history, from the Alien and Sedition Acts to the lifting of habeas during the Civil War to the degradations of civil rights from Plessy until Brown began to right that wrong, from Japanese internment, to Vietnam, Watergate, Iran Contra and onwards, our brand abroad has only strengthened in the face of legal and moral domestic discrepancies and foreign policy disasters. It's the idea that America can fall flat on its face and not succumb to the pressure of failure that allows the U.S. to persist not only as a global power, but also as the globe's top brand.  And saying America's brand is dead neglects the fact that nearly every corner of the globe now reflects America's brand to some degree (for better or worse). So even if we are superficially and ephemerally tarnished, America's brand is deeply and irrevocably entrenched around the world.

Bottom line: Is America's brand damaged? Of course. Is our brand dead? Far from it.

The Economist has an extremely interesting online debate series, and this week pits the Carnegie Endowment's Mark Medish against Dr. Kishore Mahbubani, a Dean at the National University of Singapore over the issue of whether Brand America will regain its shine. 

It's of course easy to dismiss the current economic crisis and the failures of the past 8 years as a sign of America's decline, and yes, a lessening of the brand which has been successfully marketed over the past two centuries. But, as Mark Medish says in his opening remarks, America's brand is change. One of the more prominent citations of the end of America's dominance is the departure over the past decade from our core values, decline of our moral obligations, and indeed disconnect from the constitutional lifeblood that built this nation. But citing this period as holistic neglects the fact that this is nothing historically unique.

Throughout American history, from the Alien and Sedition Acts to the lifting of habeas during the Civil War to the degradations of civil rights from Plessy until Brown began to right that wrong, from Japanese internment, to Vietnam, Watergate, Iran Contra and onwards, our brand abroad has only strengthened in the face of legal and moral domestic discrepancies and foreign policy disasters. It's the idea that America can fall flat on its face and not succumb to the pressure of failure that allows the U.S. to persist not only as a global power, but also as the globe's top brand.  And saying America's brand is dead neglects the fact that nearly every corner of the globe now reflects America's brand to some degree (for better or worse). So even if we are superficially and ephemerally tarnished, America's brand is deeply and irrevocably entrenched around the world.

Bottom line: Is America's brand damaged? Of course. Is our brand dead? Far from it.

Comments

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Congress should create an independent blue-ribbon panel or similar body to investigate a host of previously unreviewable activities of the Bush administration, including its detention, interrogation and surveillance programs. Only by chronicling and confronting the past in a comprehensive, bipartisan fashion can we reclaim our moral authority and establish a credible path forward to meet the complex challenges of a post-Sept. 11 world. replica rolex
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In essence, Brand America failed to listen to the voice of the capital investor and paid a price for doing so.

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