Krauthammer, Defending the Spin Offensive
Posted by Michael Signer
I want to step back from Administration's spin offensive on Iraq. Everyone has noted how distracting and unreal and Vietnam-like it is. But I want to talk instead about how it's dangerous. I don't think our collective national mind can contain the two opposing ideas of (1) it's going fine and we're gonna win, (2) it's not going fine and we need an entirely new goal. For this reason, by concentrating the national mind (or by attempting to) so intensely on #1, the Administration is actually hurting us and the Iraqis.
When you start caring mostly about a political win -- as in the President's current five-day long political campaign to turn around public opinion on the war (and, in doing so, to attack the media) -- you stop attending to events. Opinion and events, like oil and water, don't mix. The aesthetic of the win -- of massaging and pushing and pulling public opinion -- becomes your paradigm, the way you see the world. It becomes binary -- your friends and foes -- with a sliding scale between (people who you can persuade to become a friend).
To anyone who's worked on a campaign, all of this is so absorbing -- so seductive, in a way -- that it occludes any other way of thinking. Put another way -- you cannot try and win public opinion and govern. We think they're the same, but they're not. At most, they coincide, overlap, cross-pollinate. But they are fundamentally different behaviors.
The American people aren't stupid. Spin does not create opinion, not really. Policy does. If the Administration's spin offensive consisted of transparent, hard thinking about practical options, they would start to "win." Even if "winning" is no longer a sensible way of thinking about the conflict.
All of this is apparent in a startling op-ed in today's WaPo by Charles Krauthammer. Over my morning coffee, I looked at the headline -- "Of Course It's a Civil War" -- as a great, cracking, evolutionary step forward in this neocons' perspective, a policy parallel to Fukuyama's very public recent admission of neocons' flaws.
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