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May 24, 2005

Memo to Karen Hughes
Posted by Heather Hurlburt

I have been spending quite a bit of time looking at the state of US public diplomacy for various projects over the past couple of months.  And, in the helpful spirit of bipartisanship that we try to promote here at Democracy Arsenal, I have compiled a short memo of proposals for Ms. Hughes.  Most of them are easy enough that she should be able to get them going from Texas, or from the cell phone on the way to drop her son off at college.

5.  Start a youthquake.  I'm glad the State Department still has cultural ambassadors -- longterm, it's the idea of America, or the ideas of America, that are going to tilt hearts our way.  But given that the world median age is 26, according to the UN -- younger in the Islamic and developing worlds -- shouldn't we have some cultural ambassadors younger than Bernie Williams, b. 1968? (And no, I'm not picking on Bernie because I'm a BoSox fan; the next youngest appears to be Denyce Graves, who is coy about her age but graduated from Washington's Duke Ellington HS in 1981.)

4.  While you're at it, maybe some of those cultural ambassadors ought to be Muslim or of Middle Eastern and South Asian heritage?

3.  Put the Public back in Public Diplomacy.  Earlier this spring, the GAO put out a report calling on the Whit House to "fully implement the role mandated" for its Office of Global Communications.  Trouble was, the White House had quietly closed the office down shortly before.

2.  Keep the Free in Free Press.  Ex-Voice of America Director Sanford Ungar alleges in the new Foreign Affairs that the Administration is leaning heavily on VOA journalists to report the news the way they want it.  He can't resist, and neither can I, the comparison to Lyndon Johnson, who tried to get what he called "my own radio" to broadcast the news the way he wanted it.  We all know how that ended.

1.  Of course, all of these projects are deck chairs on the Titanic if we aren't sending out the right signals about what we stand for -- as opposed to what we say we stand for.  and to that end, the "Give that fan a contract" prize goes to Keith Reinhard, President of Business for Diplomatic Action, who said:

"As you know, the image of our country is a montage of our foreign policy, the brands we market, and the entertainment we export.  It could be referred to as a cocktail of "Rummy" and Coke with Madonna on the side."

 

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"5. Start a youthquake. I'm glad the State Department still has cultural ambassadors -- longterm, it's the idea of America, or the ideas of America, that are going to tilt hearts our way. But given that the world median age is 26, according to the UN -- younger in the Islamic and developing worlds -- shouldn't we have some cultural ambassadors younger than Bernie Williams, b. 1968? (And no, I'm not picking on Bernie because I'm a BoSox fan; the next youngest appears to be Denyce Graves, who is coy about her age but graduated from Washington's Duke Ellington HS in 1981.)"

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